Well, definitely no. However, it is progressing and changing everyday. According to the book,SEO before(Search Engine Optimization) referred primarily to a series of tactical approaches you could use to get your site into one of the top spots on search engines like Google and Bing but in today’s generation it is not only tactical approaches they lean on but also in well thought out strategy that integrates multiple aspects, from great content and quality links to an active social media presence and a deep understanding of your audience.
SEO relies on authority positioning, having a strong brand, and creating real value for people interested in your niche or space.SEO experts offered advice on how to build links, how to structure your website, how to select domain names, and a host of other topics designed to push you to the top of the search engines for specific searches .In SEO, integration is an important concept. SEO brings together a host of different disciplines: search optimization tactics, social media marketing, local marketing, copywriting, conversion optimization, and content development.
When we talk about SEO there is always a word which is search engines where search engines helps SEO to create a marvelous site that could benefits to SEO itself and to the audience. Search engines filters, selects the best of the best site in order to provide a great content that links possibly with what the user was looking for when he/she initiated the search. And the currency of search engines is keywords and keywords matter when you are net surfing. There Search engines ranks and prioritize those site that are relevant and there are qualifications considered, the Link authority, On page factors, and the Content. Search engines like google has an evolution algorithm,the Panda next to it is Penguin then the Hummingbird. Search engines also has penalties therefore SEO should be careful about it.
When we are net surfing on the internet sometimes we say,”kalog/kaloading ba ui” it is because of the word traffic or the website traffic. There are types of website traffic such as organic traffic, referral traffic, social media marketing traffic, paid traffic, and direct traffic.
There are three pillars in SEO, the links, content, and the social media marketing. Link building is a set of SEO tactics that results in the creation of hyperlinks from other websites to your own, for the purpose of introducing external readers to your company’s content. Content is something contained in your website that is simply great. Social media gives companies an additional platform to interact with customers, build their brand, and create a community, all while also driving traffic to their website and each company has different social media strategy depends on their target market and what they are interested in.
In SEO, there is what we called On-page and Off-page Optimization. When we say On-page optimization it’s how your structure your website,how you design, how you label your URLs, managing your metadata, and the on-page content while Off-page optimization are the activities that you do on the rest of the internet to promote your site, such as link building and social media promotion. In SEO there is also a campaign.SEO campaigns raise awareness of your brand, Ther are seven qualities of strong brand, the uniqueness, audience knowledge, passion, competitiveness, consistency, leadership, and exposure.
Remember, strong SEO depends on creating great content, appealing with an audience via social media, and earning high quality links along the way. The best way to get started is to put tactics into action building your own site and brand.